Restaurant Branding that earns a second look — and a second visit.

Restaurant branding is the discipline of giving a room a coherent visual world — a logo, a palette, a typographic system, a photography style, a packaging vocabulary, and a proposal/brochure system that communicates the brand to investors, partners and franchisees.

Done well, restaurant branding lifts perceived price, increases share of voice in social, and gives every other marketing channel a sharper edge. Done badly, it costs a restaurant 30% of its addressable diners — the ones who scrolled past on Instagram because the grid did not earn the click.

What restaurant branding covers

A complete restaurant branding programme covers identity (logo, marks, signature elements), system (palette, typography, photography, motion), application (menu, packaging, signage, website, social), and assets (proposals, brochures, decks, supplier kit). It pairs with our website design and social media work — same studio, same standard.

The branding kit we ship

• Primary logo, secondary logo, monogram
• Colour palette (primary, secondary, tertiary, accessibility-checked)
• Typography system (display, body, UI, fallback stack)
• Photography direction (mood board, brief, sample shoot)
• Menu design system (print + digital)
• Packaging system (boxes, bags, takeaway, delivery)
• Signage and environmental graphics
• Social templates (Instagram, Facebook, TikTok)
• Brand guidelines (PDF + Notion + Figma)
• Proposal / brochure templates (Keynote + PDF + InDesign)

Brand work for new openings

For new restaurant openings, branding is the first 90 days of work — naming, identity, menu, packaging, website, signage, social launch — all designed to land as a coherent world from day one. Typical engagement is 12 weeks, sometimes faster when launch dates compress.

Brand work for relaunches and rebrands

Relaunches are trickier. We protect the existing brand equity (regulars, name recognition, awards, search rankings) while modernising the system. Many of our most successful rebrands deliberately keep the wordmark intact, modernising only the supporting system.

Proposals, brochures and pitch decks

Many restaurant brands need branded sales assets — proposals for private dining, brochures for franchise prospects, decks for investors. We design and template these inside the brand system so the operations team can update them without a designer.

Pricing

Restaurant branding services start at $6,500 for an independent restaurant, $14,000 for a multi-format group, and $26,000+ for QSR and franchise brands. Includes the full branding kit, the brand guidelines and the proposal/brochure system. Pairs with website design at a bundled rate.